CruisePak Travel Agency Software

Travel Promotion Act 2009 - Section 2.e.1.b - 2.e.1.e - Duties And Powers

Continuing on….

Section 2.e.1.b states that this non profit corporation has the duty to identify, counter, and correct misperceptions regarding United States entry policies around the world.

The above language reminds me of the current administration’s effort to combat the alleged misconceptions about the health care debate. Furthermore, this duty has the potential to open up an economic black hole. Countless dollars can be spent on this by holding countless forums throughout the world; with the result being no real metric on return on investment.

Section 2.e.1.c states that the corporation has the duty to promoting the United States of America to to maximize the economic and diplomatic benefits of travel to the United States by world travelers through the use of, but not limited to, all forms of advertising, outreach to trade shows, and other appropriate promotional activities.

This looks to be a boon for madison avenue. Also, it is going to give rise to a new cottage industry of companies strictly in the business of promoting US travel.

Section 2.e.1.d states a duty to ensure that international travel benefits all States and the District of Columbia and to identify opportunities and strategies to promote tourism to rural and urban areas equally, including areas not traditionally visited by international travelers.

This isn’t such a bad idea on the surface. It’s going to promote travel “off the beaten path”. This could be a boon for the “balloon ride operators” located in the midwest and beyond.

Section 2.e.1.e states a duty to give priority to the Corporation’s efforts with respect to countries and populations most likely to travel to the United States.

I believe what this says is that priority dollars should be directed at countries that comprise the G-20 economies. Citizens of these countries have the economic ability to travel to the US and thus the majority of focus should be put on advertising campaigns targeting these citizens.

Not too bad