Protecting Customer Data
Data security breach notification laws require organizations that store private consumer data to
notify individuals when their information is put at risk by a data security breach.
In 2003, there was only one data security breach disclosure law: California SB 1386.
However, following high-profile data security breaches in 2005 at ChoicePoint and CardSystems,
many other states used California SB 1386 as a model for developing their own data security breach disclosure laws.
Today, nearly 40 states in the country have passed data security breach disclosure laws, each with
their own distinct notification requirements. As a result, many organizations are struggling to determine
exactly when and in which states they must disclose a data security breach to affected individuals.
With regard to travel agency data, it just so happens that this type of data is the most coveted
form of personal data to steal because often, the data contains not only the customers credit card numbers, but also
their passport numbers, drivers license numbers, etc. In fact, this "full picture" data is the "rosetta stone" of
data theft because it allows the thieves to sell identities; the most sought after black market commodity.
And so, the best way to stay in compliance with the myriad of data security breach laws is not to have
a customer data breach (customer data stolen) in the first place. CruisePak's design facilitates you in preventing
a data breach through the following means.
CruisePak Stores Your Customer Data On YOUR Computer
CruisePak stores your customer data in a database which resides on your computer (or local area network). The
Customer Sensitive Data is encrypted internally and thus alleviates you from the customer notification requirements if
for some odd chance, you did lose the data such as would be the case if your computer was stolen.
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Note that if you are using or evaluating an internet based customer relationship management program like CruisePak,
you should know that your data will be stored on a publicly accessible web server.
The problem doesn't lie so much as to where the data is stored. Rather, the problem lies with who has access
to the public web server.
Technically speaking, data thefts are actually simple file copy operations; much like
you do when you copy a word document from one folder to another. An improperly vetted contractor or employee who
does work on that public web server could copy your data (and other users of that same web based application)
in a blink of an eye thus causing a data security breach.
Note too that even if the data is stored in encrypted format on the public web server, the encryption keys that
decipher your customer data are stored on the public web server too. If the thief can get your names, they can
easily get the keys as well.
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CruisePak Data Storage Location Allows You To Implement Windows Login Security
Because CruisePak stores the data locally on your PC, you should enable Windows Login Security to avoid unauthorized
access to your computer. That means that everytime you start your computer, Windows will ask you for a password. And,
if the password doesn't match, access to the computer is denied.
CruisePak Data Storage Location Allows You To Take Advantage Of Your Firewall And Virus Protection
Enabling a Windows Firewall stops hackers from accessing your computer from the internet. Virus protection and
Spyware protection stop malicious computer programs from being installed on your computer. Remember, the customer
data is stored on your computer. Thus, you need to lock your computer down.
CruisePak Security Features Further Protect From Unauthorized Access
Enabling CruisePak security requires one to provide a user id and password authentication scheme every time
the CruisePak program starts. That way, even if access to your computer is gained, access to your customer data
has to go through one more security barrier.
Drawback: Accessing CruisePak Via The Internet Requires Additional Software Technology
One of the big features of an internet based web application is the ease of access. Wherever there is an
internet connection, one can access the web based application which stores your data on the publicly accessible
webserver.
With CruisePak, you have to do a bit more. To access CruisePak remotely, you have to install remote control
computer software (such as GotoMyPC.com). Or, if you are a bigger agency, install and run the CruisePak Connector
to provide access to your customer data via the internet, custom agent application, cell phone, remote device, etc.
We know that this is a pain, but just like the new security procedures at airports which result in standing in
line for two hours, to use CruisePak remotely, there are pains associated with ultimate data security.
Concluding
Customer data loss is prevalent in todays business environment. Protect your customer data by keeping it where
you can see it and don't let it out of your site. Implementing CruisePak keeps you out of the full disclosure
business.
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